What do you need?
The right kind of assistance at the right time. Take a look at the three options and match your situation.
Sprint
“I need a strategy.”
Discovery → Build → Output and Handover. Fixed-fee engagement that ends with a ‘ready to go’ strategy. You need a clear Go-To-Market strategy, CRM strategy or a 90-day activation plan.
Embed
“I need a leader.”
I will be your fractional marketing leader for a fixed period of days/ hours a month. You get a senior leader building/ running your marketing team, your budget and your results.
Guide
“I need advice.”
An advisory retainer. I offer a senior perspective to help you move forward. You then calibrate marketing and remain hands-on with your team.
How it sequences.
If you don’t have a team or a strategy, the place to start is with a SPRINT. It takes away the guesswork by building your marketing framework.
Once you have the strategy, I can either EMBED or GUIDE, depending on your next step.
When you select EMBED, I don’t just stand on the sidelines; I’m there to run it for you. I can build and manage the team, the budget and the execution.
I'm not going to recommend something and disappear. I will be responsible for outcomes, not just the outputs.
Think of GUIDE as a ‘non-exec’ function for your marketing effort. I won’t lead the team or create the strategy. I will provide the executive oversight to keep you moving forward with regular scheduled monthly catch-ups and asynchronous engagement. That should be enough to keep everything on track.
Fully flexible and adaptable to your changing business needs.